MauraD
Anheuser-Busch (ABInBev) blames an eight-year-old marketing firm out of San Francisco for Bud-Light’s partnership with Dylan Mulvaney, the fake female who spent a year dressed up as a teenage girl. It’s not THE reason for their failure. They are now down 27% in value. Captiv8, a San Mateo, Calif.-based firm that pairs social media influencers […]
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